PEACE INDUSTRY | FALL 2017
Peace Industry is a San Francisco-based rug company that specializes in the age-old technique of felted wool rugs. They're the only designer, producer and retailer of Iranian-made felt rugs and they operate the only workshop in the world that produces this type of rug. ...
Interior Design Magazine Fall 2017 Tabloid
Feltmaking is a time honored Neolithic technology with countless tales of its invention. No matter when or where felt first arrived the technological advances of the Industrial Revolution all but rendered the craft of handmade felt obsolete. Peace Industry has revived the craft in Iran adapting the technique to produce modern handmade felt rugs of undeniable style and utility. Matrix, as shown here...
INSPIRING DESIGN: HOW CUSTOM MATERIALS ENRICH THE WORKPLACE
July 19, 2017
, by Coalesse
JUNE 22, 2017
Peace Industry began with a gift. In 1999, Dodd Raissnia bought his friend Melina, a painter and graphic designer fresh out of Chicago Art Institute, a little felt rug that he found in a craft shop in Tehran. When the pair became a couple, they wanted to build a business together. Melina, completely charmed and intrigued by this ancient craft, encouraged Dodd to take her to Iran to find more rugs. Their original idea was to import and sell them. But when they traveled to Tehran in 2001, they discovered there was not an ample supply of felt rugs available. The felting tradition, practiced by nomads for thousands of years, had almost entirely died out. Dodd and Melina decided to try to make their own rugs using Melina’s designs.
In San Francisco, the tug between new (slick, contemporary condos) and old (wood Victorians) plays out in Dogpatch, a historic district that houses a large collection of turn-of-the-20th-century homes that survived the 1906 earthquake. One of those Victorians is an 1890 cottage that caught fire in 2008, destroying everything but the shell. That allowed a young couple who’d been searching for a single-family home to have the best of both worlds: a Victorian with 21st-century interiors.
Story and photography by Garrick Ramirez, June 30, 2017
After discovering felted lamb’s wool rugs, a handmade nomadic tradition that predates weaving, Melina and Dodd Raissnia established a workshop to give the lost craft a stylish reboot. Their dense, tactile rugs, dyed in warm earth tones, resemble large modernist paintings. Remnants get a second life in the form of choobs, felt poufs named after the Farsi word for “log.” The shop owners plan to follow up their recent Heath collaboration with a series featuring local designer Alison Damonte and architecture-design firm Marmol Radziner. 2235 Mission St.,
Felt ottomans, called choobs, are among many of the felt products in Peace Industry and Heath Ceramics' recent collection.(Courtesy of Peace Industry)
The Softer Side of Heath
There's nothing like felt to make a living room feel warm and fuzzy. For this snuggly comfort vibe, SF rug-maker Peace Industry has teamed up with Heath Ceramics to bring forward a collection of felt baskets, ottomans, and rugs all designed in SF and handmade in the ancient tradition of Iranian felt rug-making. // 2235 Mission St. (Mission), peaceindustry.com
SURFACE MAGAZINE Object: Wool’s Worth
A by-the-numbers assessment of a new product or accessory.
BY SURFACE MAGAZINE November 16, 2016
There’s been a buzz in the world of craft and artisanship of late, and I’m not talking about a new artisanal brew, air-dried hachiko persimmons or hand-turned foraged wood beard combs. No: I’m talking about Cuba and Iran.
Many friends are buzzing about going to both countries to see what’s what in the world of craft in these long-isolated countries (at least from the US); to discover and bring back new and exotic treats and processes; and to tell all those good stories. (More on all those efforts later.)
But for some people, this isn’t about discovery. It’s about getting back to their roots. And that’s the case with Dodd and Melina Raissnia’s Peace Industry, which we profiled a while back. Since we did, they’ve been thriving with their line of wool felt rugs: modern designs using ancient techniques.
COLORADO HOMES MAGAZINE
Felt Grows Up
Wildly versatile with a splash of nostalgia, this fiber hits all the right notes
SEPTEMBER 9, 2017 By Eliza KarlsonREAD MORE