Getting ready for the embroidery workshop with Kelly

Feel the beauty. Touch the Magic. IG @kellydefayette

Feel the beauty. Touch the Magic. IG @kellydefayette

We are having so much fun getting ready for the embroidery workshop this Sunday. We will be practicing basic stitching and knotting on felt. If you are interested in signing up for future embroidery workshops, subscribe to our newsletter on the contact page or email us at


Santa's Little Outbreak at Lemon Twist

Santa's Little Outbreak at Lemon Twist

Guest Designer Series//Opening Reception Tonight 6-9pm

Our own Kelly DeFayette is showing a new body of work as part of the Guest Designer Series at our very favorite women's clothing designer, Lemon Twist, at 3418 25th St. @Mission in San Francisco. The show will be on view June 17 - July 29. 

Please join us for beverages tonight.   

Free Embroidery Workshop at Peace Industry

Sunday, June 26, 2-4pm



You are invited for a hands on demonstration of our favorite embroidery techniques. Explore the versatility of felt. Learn how to embellish, renew, reinvision, or just repair with different stitching techniques. If you own a Peace Industry rug you can flip it over and create yours own one-of-a-kind rug at home. Or, simply embellish an existing design by adding a pop of a trendy color. Materials are provided. Participation is FREE and your creation is your to keep because we love you that much. Space is limited. This workshop will be led by Melina Raissnia, lead designer and cofounder of Peace Industry.

Where: Peace Industry 2235 Mission street SF, CA. 94110

When: Sunday June 26th 2-4pm


Making a Bracelet rug

This large Bracelet rug being made will be cut in to 2'x2' tiles because we received so many requests for, "little, tiny rugs." I imagine these will be placed next to beds or in bathrooms to cushion and warm our chilly feet. 

Stitch with me.

Stitching the Willow pattern. It's so easy and fun. It doesn't damage the felt and can be removed and reapplied to change or add to the design.

When you write a thank-you letter to the President...AND YOU GET INVITED TO THE WHITEHOUSE!

The letter is posted below. The invitation is for the Persian New Year or, Nowruz, celebration. It is next week. I-am-so-excited is an understatement. I hope to get some good pictures but, I don't know if I'm allowed. Wish me luck!

January 17, 2016

Dear President Obama,

Thank you! I am incredibly grateful for your bold leadership with engaging Iran and implementing this historic nuclear agreement. 


I would like to share with you how this agreement has effected my family. In 2001 my husband, Bamdad, and I started a business importing a very rare type of Persian rug almost entirely unknown to anyone, made from felt. In Iran, the tradition is known as, namad. It has been practiced by Central Asian nomads for thousands of years. After traveling throughout Iran researching and establishing relationships, we built a very successful small business with a flagship store in San Francisco and a workshop near Esfahan that made felt rugs that I designed.

When the sanctions on rugs were put in place we were faced with closure or relocation of production. We chose the latter and Bamdad flew to Istanbul with no leads. He ended up staying for three years. We basically had to start over in a country whose language we did not speak. Our son, Rahim, and I joined Bamdad a year later in Konya and I took on the job of translator. While we were living in Turkey, we followed the news of the nuclear talks very closely. When it looked like the sanctions had a chance of being lifted, we made plans to move the production back to Iran. Having our workshop located in Iran is a source of great pride for us and we are still pinching ourselves that this has come to pass.

 My personal story aside, the JCPOA is an astonishing achievement and it gives me hope for our collective futures. Leadership that takes a long view and can get through the political hurdles, as your administration has done, is even more rare than Persian felt rugs. Congratulations are in order. I am a huge fan of Michelle and I wanted to send her and your lovely family a rug as a gift but, I was told that that is frowned upon. I hope that when you furnish your next home you will consider purchasing a Peace Industry rug with the friend and family discount. 

From the bottom of my heart, thank you so much. 

most sincerely,

Melina Raissnia

founder/lead designer

Peace Industry

Sneak Peek at the New Zipper Collection

The Zipper collection was inspired by the rafters in our house. The shape is exaggerated and layered to form a pattern that feels like an object. This is a design that lends itself to bright colors and seemingly random color combinations.  

Yuuuuuge SALE!

Monday, February 29th thru Sunday, March 6th.

In celebration of our move back to our workshop in Iran, all 6'x8', 7'x7', and 8'x10' rugs will be on sale from 20% to 50%. We are making room for our first shipment from Iran in March.

All rugs will be available for purchase through our online store as well as our showroom.

In-store customers will be given a 24 hour approval period rather than the usual three days.